In the spring of 2009 I researched and wrote a marketing report for a small winery in Lodi, California called Stone Creek. The report discusses an expansion strategy for the winery to enter the Japanese wine market. The analysis includes a promotional mix, pricing strategy, advertising methods, distribution channels, and product adaptions for Japanese consumers.
This paper was part of a group project for a global marketing course. Please see below to access the full paper and associated Power Point presentation.
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